MartínYrigoyen Vela
Partner at Fexlaw in charge of the Firm's operations in Peru. A marketing and business management professional with experience in business development, international expansion and corporate education.
Business development with a regional vision.
Martín Yrigoyen Vela is a Partner at Fexlaw and is in charge of the Firm's operations in Peru, where he also serves as Business Development Manager. He is a Marketing and Commercial Management professional with strategic experience in innovation, talent development and corporate education.
He has led the design and implementation of scalable, digital learning experiences for banking, mining, energy and technology organizations across the region. His profile combines business development, international expansion, consultative selling and leadership skills development, with a comprehensive, data-driven approach.
He previously worked at Peak Performance Academy LA, Grupo Nexo Franquicia, Grupo Planeta, Universidad San Ignacio de Loyola, Diners Club International and the World Trade Center Lima.
Languages: Spanish · English
From the World Trade Center Lima to Fexlaw.
- 012011 – 2013
World Trade Center Lima
Business Analyst and Manager
- Took part in building the business model, strategic planning and public relations management.
- Organized high-level conferences on global trade.
- 022013
Royal Wealth Management
Financial Advisor
- Consultative selling in asset protection and financial, tax and estate planning for AB1-segment clients.
- 032013 – 2016
Diners Club International
Special Accounts Advisor
- Built and managed a client portfolio in the AB1 segment, with sales 20% above the annual target.
- Worked with risk analysis and CRM systems.
- 042017 – 2018
Universidad San Ignacio de Loyola
Education Advisor · Graduate Programs
- Advised companies and professionals on training, including master's degrees and international programs.
- Achieved 100% of the sales target for the launch of functional medicine specializations.
- 052018 – 2019
Grupo Planeta
Sales Manager
- Led the in-house GSS team in the Planeta Formación & Universidades division, overseeing consultative sales processes and sales reporting.
- 062019 – 2022
Grupo Nexo Franquicia
Commercial Manager Latin America
- Commercial management at a Latin American consulting firm specializing in franchising, international brokerage, and mergers and acquisitions.
- 072022 – Present
Peak Performance Academy LA
Talent Growth Director
- Leads the design and implementation of scalable, digital, data-driven corporate learning experiences for banking, mining, energy and technology companies.
- 082026 – Present
Fexlaw Abogados
Partner · Managing Director, Peru
- In charge of the Firm's operations in Peru.
- Business Development Manager.
Educated in Peru and the United States.
- Marketing and Commercial ManagementUniversidad San Ignacio de Loyola, Peru
- Executive educationMIT Sloan School of Management, U.S.
Martín is part of the team recognized by the world's most demanding legal rankings.
Would you like to speak with Martín Yrigoyen?
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