We register, monitor and defend your company's trademarks, patents, designs and creations in Ecuador and across Latin America. We support you from the first clearance search through to enforcement before SENADI (Ecuador's IP office) and against anyone using your marks without authorization.
ISO 37001Firm certified in an anti-bribery management system.
Great Place to WorkCertified as one of the best places to work.
0professionals, including lawyers, analysts and forensic experts.
0of our clients are corporations.
02 / Registration roadmap
From a name to a registered trademark.
Registering a trademark takes more than filing an application. These are the stages we manage so your mark reaches registration and stays protected.
01
Search
We check whether identical or similar marks are registered or pending, in Ecuador and in the countries that matter to you.
02
Registrability analysis
We assess the likelihood of confusion and the distinctiveness of the mark, and advise you on how and in which classes to file.
03
Filing with SENADI
We prepare and file the application with the National Intellectual Rights Service (SENADI), with complete supporting documentation.
04
Publication and oppositions
We track the publication and respond if a third party files an opposition against your application.
05
Registration
Once registered, your company holds the exclusive right to use the trademark in Ecuador for the goods or services covered.
06
Watch and renewal
We monitor new similar applications and remind you in good time of renewals and changes you need to record.
03 / Services
Comprehensive protection for your intangible assets.
Trademarks, patents, designs, software and creative works: each asset has its own way of being protected. These are the services through which we support your company.
Registration
01
Clearance search and registrability analysis
Before you invest in a name or a logo, we verify whether it can be registered in Ecuador and across Latin America, and what risks it faces from marks already on the register.
02
Trademark, patent and design registration
We handle the registration of trademarks, invention patents, industrial designs and utility models in Ecuador, and in coordination in other countries.
Management
03
AI-powered trademark watch
Using artificial intelligence tools, we continuously monitor new applications and uses of marks similar to yours, so you can act in time.
04
Transfers, assignments and changes
We record assignments, licenses, mergers and changes to the owner's name or address, so your registrations always reflect your company's current situation. We work with our corporate law practice when there is a reorganization.
05
Software and copyright
We protect the software, content and works your company creates, and review your contracts with contributors and vendors so the rights stay in your hands.
Defense
06
Oppositions, cancellations and invalidations
We defend your rights before SENADI through oppositions, cancellation and invalidation actions, and administrative enforcement proceedings. Where counterfeiting or smuggling is involved, we act together with our anti-piracy practice.
01Registration
Clearance search and registrability analysis
Before you invest in a name or a logo, we verify whether it can be registered in Ecuador and across Latin America, and what risks it faces from marks already on the register.
Phonetic and design searches
Ecuador and Latin America
Registrability report
02Registration
Trademark, patent and design registration
We handle the registration of trademarks, invention patents, industrial designs and utility models in Ecuador, and in coordination in other countries.
Trademarks and slogans
Patents and utility models
Industrial designs
03Management
AI-powered trademark watch
Using artificial intelligence tools, we continuously monitor new applications and uses of marks similar to yours, so you can act in time.
Continuous monitoring
Early alerts
Recommended actions
04Management
Transfers, assignments and changes
We record assignments, licenses, mergers and changes to the owner's name or address, so your registrations always reflect your company's current situation. We work with our corporate law practice when there is a reorganization.
Assignments and licenses
Mergers
Changes of name or address
05Management
Software and copyright
We protect the software, content and works your company creates, and review your contracts with contributors and vendors so the rights stay in your hands.
Software registration
Works and content
Copyright assignment agreements
06Defense
Oppositions, cancellations and invalidations
We defend your rights before SENADI through oppositions, cancellation and invalidation actions, and administrative enforcement proceedings. Where counterfeiting or smuggling is involved, we act together with our anti-piracy practice.
Oppositions before SENADI
Cancellation and invalidation
Administrative enforcement
04 / Institutional experience
We know the system from the inside.
Our practice is led by the person who headed Ecuador's industrial property office. That experience lets us anticipate how each application and each dispute will be analyzed.
Patricia Estupiñán Barrantes
Twice National Director of Industrial Property of Ecuador.
She represented Ecuador before the World Intellectual Property Organization (WIPO) and took part in enacting domestic legislation and international treaties in the field. Today she puts that experience to work for your company.
Trademarks
Names, logos and slogans.
Patents
Inventions with industrial application.
Industrial designs
The appearance of your products.
Utility models
Functional improvements to existing products.
Copyright
Works, content and publications.
Software
Programs and technology developments.
AI-powered watch
Alerts on similar marks.
Enforcement and anti-piracy
Oppositions, enforcement and legal action.
05 / Clients
What our clients say.
Thank you for handling the registration of my trademark in Ecuador, Paraguay and Argentina. As a firm, you have my complete trust.
OEOscar EsquénGeneral Manager · Fábrica La Corona
From the initial research to the final filing of the application, I could see that your team has deep technical knowledge of the subject, which allowed for timely, precise and effective action.
KVKarina VallejoCEO · KASVALL Ecuador
Thanks to their hard work and professionalism, I have been able to protect my business interests effectively. I have full confidence in Fexlaw's skills and professionalism.
CWCynthia WrightCEO · Conciencia Compasiva
06 / Experience
Cases that define us.
Matters we have worked on, described without revealing our clients' identities.
We handled the registration of a well-known brand in Argentina, Paraguay, Ecuador and Venezuela, through a coordinated strategy led by Patricia Estupiñán and Alicia Salgado.
Trademark registrationLatin America
Trademark ownerRegistrationrefused by SENADI
Successful opposition before SENADI
We filed an opposition against an application that infringed our client's rights. SENADI refused registration due to similarity with our client's trademark and lack of distinctiveness.
OppositionLikelihood of confusion
Trademark ownerDecisionin our client's favor
Defense against a confusingly similar mark
In another opposition, SENADI ruled in our client's favor: the opposing party's mark lacked distinctiveness and created a likelihood of confusion in the market.
OppositionDistinctiveness
Every case is different. Results in previous matters do not guarantee a similar outcome in other cases.
07 / How we work
One team, one point of contact.
01
Initial meeting
We listen to your situation in full confidence and review the information available.
02
Assessment
We identify risks, outstanding obligations and priorities for your company.
03
Plan and budget
We propose the roadmap, timeline and team, including any other practice areas of the firm that need to be involved.
04
Execution and follow-up
A lead lawyer coordinates everything and keeps you clearly informed at every step.
08 / Recognition
3
Three international rankings in intellectual property.
IP STARS 2026 by Managing IP, WTR 1000 and Chambers and Partners 2027 recognize Fexlaw's intellectual property work. Leaders League adds to them, ranking the firm in Band 1 for Criminal Law and Compliance for six years running.
A team with experience at Ecuador's national industrial property authority and in registering and defending trademarks in several countries across the region.
General answers to common questions. Every company is different: write to us so we can review your situation.
01
Why register my trademark if I already use it?
In Ecuador, exclusive rights to a trademark are obtained by registering it with SENADI, not merely by using it. Registration lets you stop others from using or registering a similar mark for the same goods or services.
02
How long does a trademark registration last?
A registration lasts ten years and can be renewed for equal periods. We help you keep track of deadlines so you don't lose protection.
03
Does my registration in Ecuador protect my trademark in other countries?
No. Protection is territorial: each country grants its own registration. If your company sells or plans to sell abroad, we coordinate registration in the countries that matter to you.
04
What is an opposition?
It is the mechanism for preventing the registration of a trademark similar to yours. It is filed with SENADI within the period following publication of the application, which is why watching new applications is so important.
05
How is my company's software protected?
Software is protected mainly by copyright. Registering it with SENADI is voluntary, but it serves as evidence. It is also key that your contracts with developers make clear who owns the rights.
Band 1Leaders LeagueCriminal Law and Compliance · 6 consecutive yearsView ranking ↗02
Ranked inChambers and PartnersLatin America 2027View ranking ↗03
Ranked firmIP STARS · Managing IPIntellectual property and anti-piracy · 2026View ranking ↗04
Bronze BandWTR 1000Trademarks and anti-piracy · 2026View ranking ↗
Practice lead
