The Intellectual Property and Anti-Piracy area of Fexlaw Abogados obtained a new favorable result within a trademark opposition process, thanks to a solid, structured and technically supported legal argumentation, focused on demonstrating that the trademark applied for generated a real risk of confusion with a previously protected trademark.
The axis of the defense consisted of showing that, beyond the apparent differences, there was a marked conceptual and visual similarity between the signs, which generated an undue association in the average consumer. The coincidence in the graphic elements and in the color combination reinforced this perception, especially in scenarios of a quick purchase.
The defense was led by Dr. Patricia Estupiñán Barrantes and Abg. Alicia Salgado Macías, who structured an argument aimed at protecting trademark legal certainty and preventing the market from being distorted through registrations that may mislead consumers.
For Fexlaw, protecting a trademark is not just about registering it. It involves constant vigilance, preventive analysis, and timely actions to avoid risks that affect the reputation and positioning of its customers. Because in intellectual property, a well-executed legal strategy makes the difference. We reaffirm our commitment to the strategic defense of the intellectual property rights of its clients before the National Service of Intellectual Rights.
